The third installment of Michael Jordan's signature sneaker and the first designed by the legendary Tinker Hatfield, Air Jordan 3 was a real game-changer.
Introduced in 1988, the third Jordan sneakers were the first to utilize visible Air signs, the famous Jumpman logo, and an elephant print. They are mostly recognized for being the "Mike and Mars" campaign shoes. These are also the sneakers that brought Jordan his first MVP award at the end of the 87-88 NBA season. They were also on MJ's feet when he executed his famous from-the-three-throw-line dunk during the 1989 Slam Dunk contest.
Originally, Air Jordan 3s were released in four color schemes - "Black Cement, "White Cement," "Fire Red," and "True Blue." Interestingly, despite many other colors available, the original ones remain the most sought-after ones to this day.
Since its introduction, Air Jordan 3 has come in a wide range of different colors. In addition, Nike collaborates with the most renowned brands and personas worldwide, such as Vogue and Justin Timberlake. In fact, Nike releases new variants of Air Jordan 3 every year. For example, in 2020, they introduced the "Varsity Royal" and "Laser Orange," as well as a re-edition of the original "Fire Red" that combines "Nike Air" and Jumpman branding.
In short, Air Jordan 3 is a must-have for any self-respecting sneaker collector. It's one of the most iconic shoes in the Nike Air Jordan range. Its design, utility, and amazing backstory make it a phenomenal sneaker!
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