Asics
Founded in 1949 by Kihachiro Onitsuka, ASICS is a global sports brand known for its innovative footwear and apparel. From humble beginnings in Kobe, Japan, ASICS has become a leader in athletic performance, driven by the philosophy of "a sound mind in a sound body." Iconic series like the GEL-Kayano, renowned for stability and long-distance comfort, the GEL-Lyte III with its signature split tongue design, and the GEL-Nimbus, a go-to for neutral runners, have solidified ASICS' reputation among athletes and sneaker enthusiasts alike.
KICKS CREW is not an authorized retailer of ASICS; and the warranty and other benefits of ASICS do not apply to those products. All purchases made through KICKS CREW are subject to KICKS CREW's standard Terms and Conditions.
ASICS: Anima Sana In Corpore Sano
Buy authentic ASICS sneakers at KICKS CREW — including GEL-Lyte III collaborations and Sportstyle editions sourced from verified retail partners. ASICS — founded in 1949 in Kobe, Japan — takes its name from the Latin maxim Anima Sana In Corpore Sano: A Sound Mind in a Sound Body. That philosophy drives everything the brand builds, from GEL-cushioned road trainers to the heritage Sportstyle silhouettes that have found a second life in global streetwear.
ASICS Running Shoes and Sportstyle: From Performance to Streetwear
ASICS transitions elite performance technology into everyday lifestyle wear with precision. The GEL-Kayano series is built for stability-seeking runners; the GEL-Nimbus delivers a plush ride for neutral gaits. In the fashion space, the GEL-Lyte III — with its signature split tongue — and the GEL-Kayano 14 lead the retro-tech aesthetic that defines contemporary streetwear.
Advanced GEL Technology and ASICS Engineering
At the heart of many ASICS running shoes is GEL technology — engineered for impact attenuation during landing. Modern performance models increasingly pair GEL with FlyteFoam for lightweight cushioning, while AHAR outsoles deliver durable traction across both men's and women's collections.
Why Shop ASICS at KICKS CREW?
If you want to buy ASICS sneakers online — including Sportstyle collaborations that are frequently unavailable through standard retail and GEL-Lyte editions only available in select markets — KICKS CREW sources from verified retail partners to provide access to regional exclusives and international releases.
- Sportstyle & Collab Access: Shop the GEL-Lyte III collection, GEL-Kayano collection, and ASICS Sportstyle collection — sourced and verified globally.
- Verified Authenticity: Every ASICS order undergoes a multi-step quality control inspection before dispatch.
- Performance to Lifestyle Range: From GEL-Nimbus road trainers to GEL-Kayano 14 Sportstyle — the full ASICS spectrum, in extended sizing.
Do ASICS shoes run true to size, and do they offer wide fit options?
Most ASICS shoes run true to size, offering a secure, anatomical fit. For those with a wider foot profile or who prefer more room in the toe box, we recommend consulting the ASICS size chart on the product page. This is particularly useful when choosing between high-performance trainers and heritage Sportstyle sneakers.
Are ASICS and Onitsuka Tiger the same?
Both brands share a common origin from 1949. Today, Onitsuka Tiger focuses on premium heritage fashion, while ASICS represents the modern performance evolution and technical Sportstyle division of the brand.
Are ASICS comfortable for all-day wear and walking?
Yes. Many models utilize GEL technology to help attenuate impact during the gait cycle. While performance trainers are optimized for specific movement patterns, Sportstyle models are favored for all-day walking due to their structured midsoles and supportive uppers.
Q4: Are ASICS shoes waterproof?
A4: Standard mesh models prioritize breathability and are not waterproof. Select ASICS models equipped with a Gore-Tex (GTX) membrane offer significantly enhanced water resistance for wet conditions or trail running, though the level of protection can vary based on the specific shoe construction and depth of exposure.