Hoka One One, founded by Jean-Luc Diard in France in 2009, offers high-performance running shoes designed for comfort and speed. Inspired by the Maori word for "to fly over land," Hoka's innovative maximalist design provides exceptional cushioning and stability, allowing runners to conquer any terrain.
Shop HOKA running shoes at KICKS CREW — every order is sourced from verified retail partners. Known for its "maximalist" philosophy, HOKA revolutionized footwear by combining oversized, high-volume midsoles with an incredibly lightweight construction. While the company officially transitioned its global branding to HOKA in 2021, its core mission remains the same: providing an optimal solution for runners, walkers, and outdoor enthusiasts seeking premium comfort and reduced joint impact.
The HOKA lineup is engineered for specific performance needs, from professional marathons to urban exploration:
Looking to buy HOKA shoes online — including limited colorways and specialized widths that are frequently sold out at retail? KICKS CREW provides global access to the brand’s full performance range.
Yes. In 2021, the brand officially shortened its public identity to HOKA, though you may still see "HOKA ONE ONE" on older models or legal documentation. The technology and performance remain identical.
Generally, HOKA shoes run true to size. They feature a secure midfoot and a standard toe box. If you have a wider foot, we suggest opting for the HOKA wide fit versions available in select models to ensure the best experience.