In a celebration of Kyrie Irving's birthday on March 23rd, ANTA and Irving have partnered with KICKS CREW to launch the brand new KAI 1 signature shoe. This collaboration marks a significant milestone following Irving's successful KAI 1 debut and his investment in KICKS CREW in December 2023.
The Birth of The KAI 1
The KAI 1 marks the beginning of Kyrie Irving's new signature shoe journey with ANTA, with the debut 'Artist On Court' colorway being the first of many more. Retailing for $125 USD, the KAI 1 showcases Kyrie's continued dedication to providing fans with a high-performing shoe at an affordable price point. The shoe's design is inspired by Irving's tribal roots and the principles of Native cultures, weaving together the symbolic significance of the Four Sacred Directions with the psychological and physical effects of colors on the body and mind. This innovative approach to footwear design reflects Irving's personal style and aims to bring a unique perspective and storytelling to footwear design.
Technological Innovations
The KAI 1 is built with the latest cutting-edge technology from ANTA, designed to enhance performance and comfort. Key features include an aerodynamic upper that mirrors Irving's gravity-defying movements, a forefoot lockdown strap for a customizable fit and midfoot stability, and a TPU sidewall that works in tandem with the forefoot lockdown strap for extra lockdown support. The carbon fiber midfoot plate ensures torsional rigidity, reducing the risk of injury while providing energy return. At the same time, the nitroedge midsole cushion offers immediate energy return and comfort for extended play. Lastly, the rubber threaded outsole, inspired by Irving's tribal roots, supports smooth heel-to-toe transitions and provides excellent traction for immediate stops.
How to Buy The KAI 1 'Artist On Court'
The launch of the KAI 1 marks a significant step in Kyrie Irving's career and the evolution of athlete and brand partnerships. By partnering with industry disruptors like KICKS CREW, Irving, and ANTA, aim to bring a fresh perspective to the footwear industry, focusing on accessibility, affordability, and innovation.
The ANTA KAI 1 'Artist On Court' will be released on KICKS CREW at 11 am CT on March 23, 2024. Fans can sign up for the A11Even Tribe exclusive access to access the launch one hour earlier.
