NBA Hall of Famer Dwyane Wade and NBA All-Star D’Angelo Russell Invest in Global Platform KICKS CREW

New York City, NY - KICKS CREW, the leading global digital platform connecting millions of users to the products they love, proudly announces NBA Hall of Famer Dwyane Wade and NBA All-Star guard D’Angelo Russell as its newest investors and CREW Athletes, further cementing KICKS CREW’s mission to create a new model where athletes don’t just endorse brands—they build them.

A long-time advocate for athlete ownership and creative control, Dwyane Wade brings his deep-rooted legacy in footwear and global influence through his Way of Wade brand. For D’Angelo Russell, known for his creativity on and off the court, this investment signals his commitment to shaping what’s next in sneaker culture and digital commerce.

“KICKS CREW is redefining what it means to empower athletes. This isn’t just about selling sneakers—it’s about ownership, control, and building something that lasts. With KICKS CREW, the Way of Wade brand can grow on a global scale while staying true to our vision. They give us the resources, platform, and freedom to create and distribute our products our way. That's the future, and I'm proud to be part of it," said Dwyane Wade.

“We’re not just joining a marketplace—we’re rewriting the rules,” added D’Angelo Russell. “What KICKS CREW is building is bigger than products. It’s about creativity, community, and giving athletes a platform to move culture in real time. I had to be a part of that.”

KICKS CREW serves millions of customers in over 100 countries and has been instrumental in introducing international brands, like Way of Wade, to global markets. With a proven track record of successful Way of Wade launches and an established, growing customer base, KICKS CREW is uniquely positioned to scale the brand globally. This partnership will deepen that relationship, providing Way of Wade with full-spectrum support across product development, marketing, and international distribution, while maintaining creative and operational control.

“Dwyane Wade has always been ahead of the curve—from his legendary career to how he’s championed athlete ownership and international sneaker culture through Way of Wade,” said Ross Adrian Yip, co-founder of KICKS CREW. “With Dwyane and D’Angelo, we’re not just launching signature products—we’re building a future where athletes lead with direct ownership in their own platform. Their belief in what we’re creating is a huge step forward as we integrate content, storytelling, and product into a unified global platform.”

This new partnership will officially launch at Fanatics Fest NYC (June 20 - 22), where Dwyane Wade, D’Angelo Russell, and KICKS CREW will host an immersive booth celebrating the legacy of Way of Wade and offer exclusive first access to the KICKS CREW x Way of Wade DLO 1 ‘Royal Blue Skies’ collaboration limited to 300 pairs worldwide. The space will feature interactive product storytelling, autographed memorabilia giveaways, and exclusive content designed to showcase the future of athlete-built brands.