NBA Star Austin Reaves Debuts Rigorer AR1 ‘Year of the Dragon’ Release with Global Marketplace KICKS CREW

New York City, NY - As the 2024-205 NBA season draws near, NBA star Austin Reaves and performance footwear brand Rigorer will release a new AR1 in partnership with KICKS CREW.

The performance footwear brand and Los Angeles Lakers star recently celebrated the one-year anniversary of the AR1 and now have a special release in store, drawing inspiration from the Chinese lunar calendar. The ‘Year of the Dragon’ colorway adds a vibrant twist to Austin Reaves’ first signature shoe, with its inspiration coming from the dragon zodiac sign, which symbolizes power, nobility, honor, luck, and success.

“The success of the AR1 line wouldn’t be where it is today without the support of our fans in China. I am grateful for all the support I receive worldwide and am thrilled to incorporate global cultures and events into my signature line,” said Austin Reaves when discussing his new release.

The AR1 ‘Year of the Dragon’ will mark Austin's tenth release from his signature shoe line. This limited edition colorway features a vibrant design combining blue, red, and yellow hues. The shoe incorporates a dragon scale pattern on the upper alongside flame detailing on the midsole. Dragon graphics can be found on the heel, completing this special AR1 release.

Engineered to excel, the AR1 features the latest performance technology inspired by Rigorer’s journey in basketball. 

Key features include:

• Woven Cocoon Upper represents Austin’s continuous growth; the cocoon-inspired upper offers breathability and lockdown support.
• Showtime Foam Tech Midsole encapsulated in an EVA foam. Rigorer’s latest midsole was designed with players like Austin in mind, who prefer a low-court feel while receiving immediate energy return.
• Bubble Lacing System – an innovative and never-before-seen bubble design utilized on the AR1’s tongue, with encapsulated foam “bubbles” to eliminate lace bite for players.
• Anti-Torsion TPU Plate made with a carbon fiber and nylon composition to enhance midfoot stability while performing lateral movements.
• Anti-Slip Sole with an all-new, zone-patterned traction design engineered with anti-slip rubber for the ultimate court grip.
• Front Sidewall TPU panels are utilized on the lateral sides to enhance forefoot lockdown and eliminate foot slippage.
• Heel TPU to enhance heel stability when landing, preventing severe ankle injuries.

KICKS CREW continues to be the exclusive global launch partner with Rigorer and Reaves for the AR1 ‘Year of the Dragon,’ leveraging the platform’s reputation for offering a borderless shopping experience to consumers worldwide. The platform differs from other marketplaces by connecting authorized retailers and brands to its global audience, with a large majority from the US. 

The Rigorer AR1 ‘Year of the Dragon’ will be released at 11 AM ET / 8 AM PT on August 17, 2024, exclusively on KICKSCREW.COM for $100 USD.