NBA Star Austin Reaves Debuts Rigorer AR1 ‘Family Ties’ Release with Global Marketplace KICKS CREW

New York City, NY - As anticipation for the upcoming season builds, NBA star Austin Reaves and performance footwear brand Rigorer will release a new AR1 in partnership with KICKS CREW.

The performance footwear brand and Los Angeles Lakers star has had a very successful start to the signature AR line, with the one-year anniversary of the AR1 around the corner. Now, the ‘Family Ties’ colorway adds a bold touch to Austin’s first signature shoe, with its story being a touching tribute to his family, specifically his grandmothers.

“The only reason I am in this position today is because of my family and the upbringing they gave me. From watching basketball with my grandmas to training with my brother, they believed in me from the start, and I am proud to have a release dedicated to them,” said Austin Reaves when discussing his new release.

The AR1 ‘Family Ties’ will mark the ninth release from Austin’s signature shoe line. This limited edition release features a bold design, combining blue and yellow hues on an orange base. The shoe is a tribute to his grandmothers, with orange and blue being their favorite colors. Their names can also be found on the backside of the tongue alongside graphics of their favorite hobbies, playing cards, and gardening. 

Engineered to excel, the AR1 features the latest performance technology inspired by Rigorer’s journey in basketball. 

Key features include:

• Woven Cocoon Upper represents Austin’s continuous growth; the cocoon-inspired upper offers breathability and lockdown support.

• Showtime Foam Tech Midsole encapsulated in an EVA foam. Rigorer’s latest midsole was designed with players like Austin in mind, who prefer a low-court feel while receiving immediate energy return.

• Bubble Lacing System – an innovative and never-before-seen bubble design utilized on the AR1’s tongue, with encapsulated foam “bubbles” to eliminate lace bite for players.

• Anti-Torsion TPU Plate made with a carbon fiber and nylon composition to enhance midfoot stability while performing lateral movements.

• Anti-Slip Sole with an all-new, zone-patterned traction design engineered with anti-slip rubber for the ultimate court grip.

• Front Sidewall TPU panels are utilized on the lateral sides to enhance forefoot lockdown and eliminate foot slippage.

• Heel TPU to enhance heel stability when landing, preventing severe ankle injuries.

KICKS CREW continues to be the exclusive global launch partner with Rigorer and Reaves for the AR1 ‘Family Ties,’ leveraging the platform’s reputation for offering a borderless shopping experience to consumers worldwide. The platform differs from other marketplaces by connecting authorized retailers and brands to its global audience, with a large majority from the US.

The Rigorer AR1 ‘Family Ties’ will be released at 11 AM ET / 8 AM PT on July 13, 2024, exclusively on KICKSCREW.COM for $100 USD.