NBA Hall of Famer Dwyane Wade Debuts Li-Ning Way of Wade 11 in Partnership with Global Marketplace KICKS CREW

New York City, NY - KICKS CREW, the leading global digital marketplace for authentic sneakers and direct product launches, is proud to announce a new partnership with NBA Hall of Famer Dwyane Wade to launch his latest signature shoe, the Li-Ning Way of Wade 11.  

Three-time NBA Champion Dwyane Wade has revolutionized the performance basketball shoe industry with his signature Way of Wade series in partnership with Li-Ning. The first shoe debuted in 2012, and now the signature line carries over five performance basketball models, with the Li-Ning Way of Wade 11 being the latest flagship release.

The Li-Ning Way of Wade 11 introduces the newest installment of Dwyane Wade’s signature shoe line and showcases a new variation of the Way of Wade logo. Since its inception, the Way of Wade logo has represented four key pillars for Wade: family, basketball, charity, and fashion. The WOW 11 logo builds on these pillars even more, interweaving the past and future of culture and technology, further reflected in the design of the Li-Ning Way of Wade 11. 

“The Li-Ning Way of Wade 11 is more than just a shoe; it's a representation of my ongoing journey and the next chapter of my evolution. As I begin this new chapter, I am excited to partner with a company like KICKS CREW that shares my vision so we can bring my shoes to more people worldwide," said Dwyane Wade when discussing his Li-Ning Way of Wade 11 launch.

"It's been a dream of ours to work with Dwyane. We share the vision of bringing authenticity, excellence, and pushing boundaries. This collaboration manifests the Way of Wade series for the world's audience, and KICKS CREW is dedicated to connecting the Way of Wade series to a global audience. We continue to push the boundaries of innovation through world-class products and game-changing accessibility," said KICKS CREW COO Ross Adrian Yip. 

Drawing inspiration from Afrofuturism, Dwyane Wade and the design team used the Li-Ning Way of Wade 11 as a canvas to tell the story of Wade’s life. From the TPU heel counter to the outsole, the Li-Ning Way of Wade 11 is enriched with details of Wade’s journey through life. From the three championships to his zodiac sign and daughter’s name, the Li-Ning Way of Wade 11 is filled with tributes to Dwyane Wade’s life. The debut ‘305’ colorway pays homage to Dwyane Wade’s legendary career in Miami, where he won three championships and became a symbol for the city. 

Engineered for excellence, the Li-Ning Way of Wade 11 ‘305’ features the latest advancements in performance technology.

Key features include:

• Premium Leather Upper offers stability and lockdown support while remaining durable.

• Midsole EVA Frame stabilizes the structure of the midsole to ensure stability during lateral movements. 

• Carbon Core Drive System places carbon plates in the midsole through an integrated molding process to maximize the stability and energy return of the Boom cushioning.

• TPU Heel Counter keeps players locked in while acting as a canvas that displays moments from Dwayne Wade’s journey.

• GCU Outsole features excellent grip and durability through a specially formulated molecular rubber structure. 

To celebrate the Li-Ning Way of Wade 11 launch, Dwyane Wade has partnered with KICKS CREW to be the global launch partner, leveraging the platform’s reputation for offering a borderless shopping experience to consumers worldwide. The platform differs from other marketplaces by connecting authorized retailers and brands to its global audience, with a large majority from the US.

The Li-Ning Way of Wade 11 ‘305’ will be released via raffle at 11 AM EST / 8 AM PT  on June 29th, 2024, on KICKSCREW.COM and wayofwade.com for $225 USD.