Serving as a fundamental commercial engine for the Pokémon property, the Pokémon Trading Card Game (TCG) has adapted the franchise’s capture-and-battle formula into a physical card system since 1996. Its business model addresses two distinct user bases: competitive gamers who engineer 60-card decks for structured league play, and hobbyists focused on card conditions, art variants, and long-term asset value. Supported by frequent set expansions, the digital app Pokémon TCG Live, and the official Play! Pokémon tournament circuit, the brand sustains long-term retail velocity and multi-generational appeal across international markets.