How Labubu Took Over KICKS CREW

Labubu is a fan-favorite character from Pop Mart, a Chinese designer toy brand known for its blind box collectibles and artist collaborations. Created by Kasing Lung, Labubu’s scruffy fur, wide eyes, and mischievous charm have made it a global sensation. Limited-edition drops, high-quality design, and support from celebrities like BLACKPINK’s LISA have helped turn Labubu into a cult collectible loved by fans across Asia, Europe, and North America. In this article, we’ll explore how Labubu’s growing popularity translated into record-breaking sales on KICKS CREW—outpacing even the biggest names in footwear.

In just three months, Labubu has become the unexpected breakout star on KICKS CREW, achieving a staggering 346% increase in net items sold from March to May 2025. This level of triple-digit growth isn’t just impressive—it’s disruptive. While many might have viewed Pop Mart’s mischievous monster as a niche collectible, its meteoric rise suggests otherwise. Labubu has outpaced legacy brands in growth, signaling a major shift in consumer interest and marketplace behavior.

What sets Labubu apart isn’t just the volume—it’s the accelerating pace of demand. Sales surged by 62% from March to April, then jumped an even more dramatic 174% from April to May. One standout performer was the “Pop Mart The Monsters Labubu Tasty Macarons Sealed Case,” which alone accounted for more than 38% of Labubu’s total sales in April. This kind of single-product dominance speaks to the strength of Pop Mart’s strategy: high-demand blind box offerings paired with compelling character design and strong community engagement.

Even more telling is how Labubu’s momentum compares to traditional footwear heavyweights. During the same period, Nike saw a 7% decrease, Adidas dropped by 8%, and Jordan Brand rose only 7%—all dwarfed by Labubu’s explosive trajectory. These numbers position Labubu not just as a rising collectible brand but as a dominant force on KICKS CREW, reshaping the platform’s sales hierarchy and hinting at a new era where pop culture collectibles rival performance footwear in cultural relevance and commercial impact.