KICKS CREW

Air Jordan 40 Officially Unveiled

A celebration of a four-decade legacy.

ByAaron ShamimJun 25, 2025

Air Jordan 40 Officially Unveiled

Jordan Brand has officially unveiled the Air Jordan 40, marking the latest evolution in a four-decade legacy of innovation and excellence. Crafted to meet the demands of today’s athletes, the Air Jordan 40 is designed to push performance to the next level while celebrating the lineage of the most iconic signature shoe series in basketball history. This milestone silhouette is the first across NIKE, Inc. to combine full-length ZoomX foam with a full Zoom Strobel unit, delivering unmatched responsiveness, energy return, and explosive movement on the court. With design details referencing past Air Jordan models and a construction built for modern playmakers, the Air Jordan 40 sets a new gold standard for performance footwear.

Air Jordan 40 Officially Unveiled

Visually and technically, the Air Jordan 40 pays homage to the past while looking ahead to the future. From a herringbone traction pattern designed with 40-degree angles to a webbed containment system that nods to Michael Jordan’s six championship rings, every detail blends symbolism with function. Nine colorways are expected throughout the year, each introducing new materials to reflect Jordan Brand’s next chapter. “This shoe helps you get buckets and look good while doing it,” says Jason Mayden, Jordan Brand’s Chief Design Officer. Whether on the hardwood or the streets, the AJ40’s blend of heritage and future-ready tech is positioned to define the next era of greatness.