What is a Labubu? Where Can I Buy One?

If you’ve scrolled through social media or browsed collectible toy forums lately, you’ve likely come across a mischievous little creature with wild hair, a toothy grin, and undeniable charm — that’s Labubu. But what exactly is Labubu, and why is it becoming a must-have for collectors around the world?

What is a Labubu?

Labubu is one of the most iconic characters from Pop Mart, a Chinese designer toy brand known for its blind box collectibles and collaborations with international artists. Created by Kasing Lung, Labubu belongs to a whimsical, sometimes eerie world filled with fantastical creatures. With its scruffy fur, wide eyes, and impish personality, Labubu perfectly captures the playful yet mysterious aesthetic that has made designer toys such a global phenomenon.

Why is Labubu So Popular?

Labubu has become a cult favorite for its artistic charm, expressive design, and the excitement of blind box collecting. Limited-edition releases, high production quality, and storytelling through design have made each figure feel like a collectible piece of art. The character’s popularity has surged even further thanks to global exposure from celebrities like LISA of BLACKPINK, who has openly shared her love for Labubu figures. With fans across Asia, Europe, and North America, Labubu has carved out a unique space in both the designer toy and pop culture worlds.

Where Can I Buy a Labubu?

While Pop Mart remains the official source for Labubu figures, it can be difficult to secure the exact item you want due to high demand and limited drops. For a more accessible and trustworthy option, KICKS CREW offers a curated selection of authentic Labubu collectibles, making it a reliable destination for both new and seasoned collectors looking to expand their collections.

Fan-Favorite Series: Big Into Energy & Macarons

Among the many Labubu releases, the Big Into Energy and Macarons series have become standout favorites. The Big Into Energy collection includes six core figures representing values like Love, Loyalty, Serenity, Happiness, Hope, and Luck—all aligned with the five classical elements: Metal, Wood, Water, Fire, and Earth. Each figure is made using a random tie-dye technique, ensuring that no two are exactly alike. On the other hand, the Macaron series offers a softer, pastel-toned aesthetic inspired by different Macaron flavors, making it a hit with collectors who prefer a cute, colorful vibe. Both series highlight the incredible range of creativity within the Labubu universe and are must-haves for anyone looking to start or elevate their collection.