Tracy McGrady Re-Signs with adidas, Reviving a Historic Partnership

Tracy McGrady has officially re-signed with adidas, rekindling a partnership that first began in 1997. Back then, the Hall of Famer signed his first $12 million deal with the Three Stripes, followed by a landmark $100 million lifetime contract that cemented him as one of the brand’s most important athletes. McGrady’s adidas line produced six signature shoes throughout the early 2000s, sneakers that became cultural staples both on and off the court. However, after publicly voicing frustrations with the brand in 2022, the relationship appeared to dissolve by 2023, leaving many to wonder if his adidas legacy had come to a close.

Now, adidas and McGrady are turning the page with a new chapter. Working alongside longtime adidas figure Sonny Vaccaro, McGrady will play a key role in reviving the iconic ABCD Camp, while also bringing back reissues of his original signature sneakers for a new generation. While exact details and release plans are still under wraps, the move is set to be more than just a nostalgic nod—it’s about re-establishing McGrady’s influence within basketball culture. “adidas has always been family to me,” McGrady shared in the announcement. “Some of my proudest moments came while wearing the Three Stripes.” With adidas Basketball reaffirming his impact, this reunion promises to honor the past while pushing forward with fresh opportunities for players and fans alike.