Reebok x ICECREAM Revive The Board Flip

Reebok and ICECREAM continue their revival of the Reebok Board Flip with the return of two standout archive colorways: 'Watermelon' and 'Pink Lemonade.' Following the buzz of a limited reintroduction, the silhouette is now set for a broader rollout.

The 'Watermelon' edition stays true to its original look, pairing vibrant green and pink tones for a colorway that instantly stands out. Meanwhile, 'Pink Lemonade' leans into a brighter, more playful palette, combining shades of pink, red, and yellow for a bold, candy-inspired finish. Together, both pairs capture the fun, expressive identity that defined ICECREAM’s early 2000s footwear era.

Branding remains consistent with the original design. ICECREAM logos appear across the tongue and heel, while the signature Cones & Bones graphic lands on the lateral side. The construction also stays faithful, featuring leather uppers, perforated detailing, suede eyestays, and textured rubber toe caps. Underfoot, an injection EVA midsole delivers lightweight cushioning, maintaining the balance between style and wearability.

Additional details elevate the release, including extra lace options and special packaging that nods to the model’s heritage. Rather than reinventing the silhouette, the collaboration focuses on preserving what made it memorable while reintroducing it to a new generation.

The Reebok Board Flip 'Watermelon' and 'Pink Lemonade' will first release on May 1, 2026 via BBC ICECREAM, followed by a global launch on May 6.