Pop Mart: A New Collectible Phenomenon
The new collectibles everyone is chasing.ByAaron ShamimMay 09, 2025

Pop Mart has taken the world of collectibles by storm, becoming a global phenomenon among toy enthusiasts and art lovers. Founded in 2010 in China, the brand has revolutionized the concept of designer collectibles by collaborating with renowned artists and illustrators to create unique, high-quality figures that blend creativity with pop culture. Over the years, Pop Mart has grown from a niche brand into a mainstream force, captivating collectors worldwide, and it doesn't show signs of slowing down. This article will teach you everything you need to know about Pop Mart and how they have become a collectible phenomenon.
The "Blind Box" Concept
A key factor behind Pop Mart’s success is its blind box format. Each box contains a mystery figure from a specific collection, adding an element of surprise and anticipation. This randomness fuels the excitement of collecting, as customers never know exactly which figure they will receive—leading to the creation of a community of collectors and secondary market demand. The thrill of completing a full set and the rarity of certain figures have made Pop Mart products highly desirable, similar to trading and sports cards.
Popular Pop Mart Characters

Pop Mart is known for its partnerships with talented artists who create beloved and recognizable characters that become sought-after collectibles. Molly, designed by Hong Kong artist Kenny Wong, is one of Pop Mart’s most iconic characters, known for her wide eyes and playful expressions. Labubu, created by artist Kasing Lung, is a mischievous little monster with a distinctive toothy grin. Dimoo, a dreamy, melancholic character designed by Ayan Deng, represents a softer, more whimsical side of Pop Mart’s lineup. Each character comes in a different themed series, making every collection a new adventure and hunt for fans.
Expanding Through Collaborations
In addition to its original characters, Pop Mart has expanded its reach through high-profile collaborations with globally recognized brands, bringing beloved franchises into their collectible world. Collaborations with Harry Potter introduce chibi-style renditions of fan-favorite characters from the Wizarding World, while partnerships with Disney showcase figures inspired by classic characters like Mickey Mouse and Marvel favorites. Pop Mart has also teamed up with Sanrio, featuring Hello Kitty and friends and the Minions franchise, further diversifying its lineup and making the brand even more appealing to a broader audience.
Pop Mart's Global Reach
What started as a Chinese brand has quickly expanded across the globe. Pop Mart now operates flagship stores, pop-up shops, and online platforms in various countries, including the United States, the United Kingdom, and beyond. Its international presence has brought the magic of collectible designer toys to a worldwide audience, solidifying its status as a new force in the industry.
Where to Buy Pop Mart & Avoiding Fakes
As Pop Mart’s popularity has grown, so has the issue of counterfeit products flooding the market. Finding a reliable source is crucial to ensure you are getting authentic figures with the quality and detail that make Pop Mart collectibles special. One of the best places to purchase genuine Pop Mart products is KICKS CREW, a trusted source that only partners with verified retailers and brands to ensure authenticity at the source.
FAQ: Labubu and Pop Mart Collectibles
What is Pop Mart?
Pop Mart is a leading designer toy brand based in China, known for producing high-quality blind box collectibles featuring original characters and licensed collaborations with franchises like Disney, Sanrio, and Harry Potter.
Why are Pop Mart toys so popular?
Pop Mart toys combine art, surprise, and storytelling. Their detailed craftsmanship and frequent artist collabs make them highly desirable to both casual fans and serious collectors.
What is a Labubu?
Labubu is a mischievous and beloved character from the The Monsters series, created by the artist Kasing Lung. Known for its whimsical grin and pointed ears, Labubu has become one of Pop Mart’s most iconic figures, loved by collectors worldwide.
Who created Labubu?
Labubu was created by renowned Hong Kong-based illustrator Kasing Lung, who partnered with Pop Mart to bring his fantastical characters to life through collectible art toys.
How much is Labubu?
Labubu dolls vary in price depending on the edition and rarity. Standard blind box figures typically start around $10–$15 USD, while limited editions or rare pulls can go for $50 to several hundred dollars on the resale market.
Where to buy Labubu?
You can buy authentic Labubu figures directly from Pop Mart’s official store, physical retail locations, or reputable online marketplaces like KICKS CREW, which offers a wide range of verified Pop Mart collectibles.
Are Labubu dolls worth collecting?
Absolutely. Labubu dolls hold significant value for collectors due to their unique designs, artist collaborations, and limited availability. Many fans view them as both playful and artistic, making them great for display and long-term collecting.
How to clean a Labubu?
To clean a Labubu figure, gently wipe it with a soft, dry cloth. Avoid using harsh chemicals or water, as these can damage the paint and material. Always store your figure in a cool, dry place away from direct sunlight.
Is Labubu a Pop Mart original?
Yes, Labubu is a Pop Mart original character developed in collaboration with Kasing Lung. It has since grown into a full character line with multiple editions and themed series.