Nike and LEGO Unite to Inspire the Next Generation

Nike and the LEGO Group are teaming up in a bold, multi-year global partnership designed to fuel the imaginations — and athletic potential — of kids everywhere. Launching summer 2025, this collaboration merges Nike’s sport-driven innovation with LEGO’s playful creativity to empower youth through immersive experiences, distinctive digital content, and co-branded product releases. A full collection of Nike kids’ footwear, apparel, and LEGO® sets will headline the rollout, with three-time WNBA MVP A’ja Wilson helping lead the charge as the partnership’s inaugural athlete ambassador.

The initiative kicks off with the Nike x LEGO Play Arena at LEGOLAND® California from June 7–11, offering basketball-themed activities like custom LEGO Minifigure trading cards and jersey-building stations. Additional events include a football-centric activation in London and community celebrations in China, where Nike will unveil a new playground built with recycled materials. With the goal of inspiring kids to play freely and dream big, both brands are also backing the UN's proposed International Day of Play on June 11, reinforcing their shared commitment to shaping the future of sport through creativity, accessibility, and joy.