D’Angelo Russell Debuts Way of Wade DLO1 Signature Shoe

NBA star D'Angelo Russell and global performance brand Way of Wade are proud to announce the launch of his first signature shoe, the Way of Wade DLO1, marking the start of a new chapter for the brand and Russell.  

D’Angelo Russell, selected second overall in the 2015 NBA Draft, has become one of the league’s most skilled and creative guards, earning an All-Star nod in 2019. In that same year, he took a major step in his career by signing with Way of Wade, becoming the brand’s first signature athlete. This partnership marks a new chapter for both Russell and Way of Wade, as they team up to redefine performance footwear with his DLO1 signature shoe.

“The DLO1 is more than just a performance shoe — it represents my growth, evolution, and personal expression on and off the court, while marking a new chapter in my life. Growing up in the same city, going to the same high school, and looking up to Muhammad Ali — my favorite athlete of all time — taught me what it means to move with purpose and impact. ‘Float like a butterfly, sting like a bee’ is more than a quote to me; it’s a mindset I carry into everything I do and a design philosophy we applied to the DLO1. Dwyane and the whole team at Way of Wade gave me the creative freedom to bring something truly meaningful to life. The ‘Canvas’ colorway showcases how fatherhood and personal growth inspired every detail, turning my son’s painting into a canvas of legacy and expression — my story, shared with the next generation,” said D'Angelo Russell on his first signature shoe launch.  

The debut ‘Canvas’ colorway of the Way of Wade DLO1 marks a powerful and personal beginning for D’Angelo Russell’s signature line, inspired by a painting created by his son. Blending vibrant brushstroke patterns with performance-driven design, the colorway symbolizes the intersection of art, family, and basketball—reflecting Russell’s belief that the game and the products we wear are extensions of self-expression. 

"D’Angelo’s journey is a testament to hard work, growth, and the power of self-expression, and watching him create the DLO1 has been truly inspiring. He’s a perfect fit for Way of Wade because he values authenticity, creativity, and the drive to break boundaries like us. I’m proud to see him take this step, and with KICKS CREW by our side, we’re not just launching a product but sharing a powerful message that will inspire fans and athletes to create their own way with a brand that empowers them," said Dwyane Wade. 

Launching globally through KICKS CREW, the exclusive launch partner for the Way of Wade DLO line, the Way of Wade DLO1 ‘Canvas’ sets the tone for a signature line rooted in creativity, storytelling, and personal legacy. As a longtime partner of Dwyane Wade and his Way of Wade brand, KICKS CREW continues to play a key role in scaling the brand globally, helping bring athlete-driven stories and performance innovation to basketball fans around the world.

The Way of Wade DLO1 ‘Canvas’ will be released at 11 AM EST / 8 AM PT  on May 17th, 2025, exclusively on KICKSCREW.COM for $110 USD. Fans can sign up on the Way of Wade DLO1 event page to join the launch and giveaway.