Air Jordan 3 'Do The Right Thing' Returns In 2027

Jordan Brand is set to revisit one of its most culturally significant non-OG releases with the return of the Air Jordan 3 'Do The Right Thing,' expected in Spring 2027. Originally launched in 2007, the colorway quickly built a cult following thanks to its bold design and strong ties to film and street culture.

The inspiration traces back to Do the Right Thing, the iconic film directed by Spike Lee. The sneaker drew directly from the movie’s vibrant artwork, blending storytelling with standout color blocking during Jordan Brand’s LS (lifestyle) era—a time known for more experimental and limited releases.

For its 2027 return, early reports suggest the sneaker will remain faithful to the original formula. Expect a rich blue nubuck upper, matching elephant print overlays, and crisp white accents along the tongue and collar. Gold detailing is set to highlight the eyelets, heel, and midsole, while hits of green on the tongue branding maintain the pair’s unmistakable identity. The only question mark remains the heel logo, with Jordan Brand yet to confirm whether it will feature Jumpman or Nike Air branding.

Beyond its design, timing plays a key role in this release. The 2027 drop marks 20 years since the original debut, positioning it as a meaningful anniversary retro. Releases like this continue to show how Jordan Brand taps into deeper cultural moments, not just archival designs, to shape its lineup.

More importantly, the 'Do The Right Thing' Air Jordan 3 stands as a reminder of how sneakers can intersect with film, art, and social commentary. Its return gives a new generation the chance to experience a pair that goes beyond colorways—rooted instead in storytelling that still resonates today.