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Air Jordan 7

Nike Air Jordan 7 first launched in 1992. The designer, Tinker, decided to utilize Nike Huarache technology, which he felt would make for a better fit, allowing the shoes to conform to the wearer. At the same time, he also removed a lot, including the visible air unit, translucent outsole which turned yellow after a while. Through creative advertising, Nike paired Michael Jordan with beloved cartoon character Bugs Bunny in advertisements.

On the Air Jordan 7 when Tinker was in Portland, he saw a poster that was African art, influenced by an Afropop Worldwide. The person in the poster was playing a guitar shaped like Africa. Around the time when Tinker was ready to design the Air Jordan 7 Michael sat down with him and mentioned that he wanted the shoe to “stay young and interesting, while remaining sophisticated”.

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