Air Jordan 4 'Bred' Returns Black Friday 2026 With Original Nubuck Design

Few sneakers carry the legacy of the Air Jordan 4 'Bred.' Originally introduced in 1989, the iconic black and red colorway has remained one of the most celebrated releases in Michael Jordan's signature footwear history. This Black Friday, Jordan Brand is bringing the classic back with a design that closely resembles the original.

The upcoming 2026 Air Jordan 4 'Bred' marks a return to traditional materials following the 2024 'Reimagined' edition. While that release introduced a premium leather upper, the latest retro restores the black nubuck construction that helped define the sneaker more than three decades ago.

The familiar color combination remains intact, with Cement Grey, Fire Red, and Summit White accents appearing throughout the design. Grey detailing highlights the signature wings and outsole, while red accents provide contrast against the predominantly black upper.

Another important detail is the return of Nike Air branding on the heels, replacing the Jumpman logos found on several previous retros. Additional Nike branding appears on the outsole, further connecting the 2026 edition to the original 1989 release.

The 'Bred' has undergone several changes throughout its retro history. After its first return in 1999, Jordan Brand released additional versions in 2008 and 2012 with Jumpman heel branding. The original Nike Air logo eventually returned in 2019, before the 2024 'Reimagined' edition introduced its leather-based redesign.

For longtime collectors, the combination of black nubuck and Nike Air branding makes the 2026 release particularly appealing. Rather than experimenting with new materials or an updated color scheme, Jordan Brand is revisiting the elements that made the original such an enduring classic.

Unlike many highly anticipated Jordan releases, the 2026 'Bred' is expected to receive a wide general release. The sneaker will be available in full-family sizing through Nike SNKRS and Jordan Brand retailers worldwide, giving more fans an opportunity to secure the iconic colorway.

The Air Jordan 4 'Bred' releases on Black Friday, November 27, 2026, with adult pairs retailing for $230 USD.