Jordan Brand Celebrates 30 Years of Space Jam With New Sneakers and Apparel

Thirty years after Michael Jordan teamed up with Bugs Bunny on the big screen, Jordan Brand is bringing Space Jam back for a new generation. The brand has officially unveiled an anniversary collection spanning sneakers, apparel, sports footwear, and original storytelling, celebrating a film that helped shape the relationship between basketball and entertainment.

The connection began before the movie itself. Michael Jordan and Bugs Bunny first appeared together in the 1992 Hare Jordan commercial, which eventually helped inspire the 1996 film. Three decades later, Jordan Brand is revisiting that legacy through a campaign built around the message “Greatness Is Never Out of Reach.”

At the center of the collection are three Air Jordan 11 releases, each inspired by a different part of the movie. The returning 'Space Jam' Retro OG closely recreates the original sneaker, featuring royal blue accents, patent leather, double-row heel stitching, and the familiar “Jumpman Jam” tongue branding. Special packaging also references the Michael Jordan face box from the 2000 release.

The women's Air Jordan 11 'Magic Ball' draws inspiration from the glowing basketball used by the Monstars to steal NBA players' abilities. Its synthetic leather upper shifts between four colors, marking a first for the Air Jordan 11. Meanwhile, the “Green Screen” edition references the technology used to create the movie, pairing an all-green design with orange accents inspired by filmmaking markers and Bugs Bunny's carrots.

The anniversary extends beyond traditional basketball sneakers. Jordan Brand is introducing Air Jordan 11 baseball cleats, promotional American football cleats, an Air Jordan 3 Retro, an Air Jordan 1 Low 'Magic Ball,' and additional lifestyle and golf footwear. The collection also includes children's sneakers inspired by the film. 

Apparel plays an equally important role, with a collection designed for men, women, and kids. Highlights include a retro-inspired varsity jacket featuring Monstars-themed lining, a Lola Bunny jersey, graphic T-shirts, hoodies, fleece, and basketball apparel. The designs combine references to the original film with modern Jordan Brand silhouettes.

Jordan Brand is also bringing together Azzi Fudd, Aaron Judge, Rema, and Teyana Taylor for its anniversary campaign. Each represents a different creative or athletic field, reinforcing the film's message of pushing beyond expectations.

The celebration will also introduce Space Jam: Beyond the Jam, a six-part YouTube documentary featuring Michael Jordan and previously untold stories from the film's creation. The series will help launch a new direction for Jordan Brand's YouTube presence, with a greater focus on premium, long-form storytelling.

The Jordan Brand x Space Jam 30th Anniversary Collection begins releasing November 5, 2026, through Jordan Brand's website and select retailers. Individual release dates and prices may vary across the lineup.