On, founded in 2010 in Switzerland by Caspar Coppetti, David Allemann, and Olivier Bernhard, designs performance running shoes with a unique CloudTec cushioning system. Known for comfortable landings and responsive takeoffs, On shoes are a favorite among athletes worldwide.
Shop On Running shoes online at KICKS CREW—your trusted global platform where products are sourced through verified retail partners and undergo standard quality verification before shipment. Founded in Zürich, Switzerland in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, the brand revolutionized the running industry by introducing a completely unique visual and functional design. Centered around the philosophy of cushioned landings and explosive takeoffs, many On models combine CloudTec® cushioning with Helion™ superfoam and, on selected models, a proprietary Speedboard® to enhance cushioning and energy transfer. Today, On shoes have transitioned from specialized athletic gear into a major force in global sports, design, and lifestyle culture.
The brand’s lineup features distinct engineering setups tailored across performance and lifestyle categories, making it easy to find the right On Cloud shoes:
KICKS CREW connects you to an international network of verified retail partners, offering secure access to regional colorways and sought-after drops in one centralized marketplace.
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Yes. On offers running shoes for a wide range of runners, including daily training, racing, recovery runs, trail running, and hiking. Different models are designed for specific running styles and preferences, making it easy to choose a shoe that matches your goals.
Most On Running shoes fit true to standard athletic sizing, although the fit may vary slightly between models. Some performance-focused shoes offer a more secure fit, while selected models are also available in wide versions. Refer to the size guide on each product page before ordering.
Selected On models are available in Waterproof versions featuring a windproof and waterproof membrane for wet-weather conditions. Standard models typically prioritize breathability and ventilation for everyday running.