Kendrick Lamar Wears Nike Air DT Max 96 for Super Bowl LIX

During his highly anticipated Super Bowl LIX halftime performance at the Caesars Superdome in New Orleans, Kendrick Lamar made an interesting sneaker choice that flooded secondary markets with demand. Beneath his flared jeans, the Grammy-winning artist wore the Nike Air DT Max '96 in the 'Colorado Away.' 

The sneakers themselves represent a fascinating intersection of sports history. Originally designed by Tinker Hatfield in 1996, these shoes gained prominence through Deion Sanders, who now coaches at the University of Colorado - the inspiration behind the 'Colorado Away' colorway. The predominantly white and black upper features subtle gold accents that mirror the Colorado Buffaloes' team colors, creating a clean and simple design.

While closely associated with Nike since 2017, Lamar has consistently demonstrated an independent approach to footwear choices, previously wearing everything from Kobe Bryant's Adidas Crazy 8 sneakers to various Nike collaborations throughout his career. Lamar's decision to wear these specific sneakers during the Super Bowl halftime show represented more than just a casual footwear choice - it symbolized the ongoing evolution of sports culture into mainstream fashion while paying homage to Deion Sanders' enduring influence across both athletics and entertainment. 

The Air DT Max '96 'Colorado Away' was released in September 2024 with a retail price of $170. Following Lamar's Super Bowl appearance, fans and collectors flooded secondary markets looking for pairs, with demand going through the roof. The already historical shoe has gained a new place in sports and pop culture history, and you can find your pair on KICKS CREW now.