As summer ends and fall approaches, Jordan Brand is releasing the perfect shoe for the transition—the Air Jordan 3 'Cement Grey.' This new release arrives this Saturday and this article delves into the history of the Air Jordan 3, its iconic features, and the design of the new 'Cement Grey' colorway.
History of the Air Jordan 3
The Air Jordan 3 was a revolutionary shoe that transformed the footwear industry. Designed by Tinker Hatfield after Peter Moore's departure from Nike, it was a make-or-break moment for the company's relationship with Michael Jordan. The shoe's design, which included a mid-cut silhouette, elephant print overlays, and visible air units, was inspired by the Air Revolution's midsole and incorporated feedback from Jordan himself. When Jordan saw the prototype, he was impressed, ultimately deciding to stay with Nike over potential offers from competitors.
The Air Jordan 3 secured Jordan's commitment to Nike and positioned the company for future success in the sportswear market. Its impact extends beyond performance, having become deeply ingrained in pop culture. The shoe's design elements, such as the Jumpman logo and elephant print, have influenced countless sneaker designs since. As one of the most famous Jordan models, the Air Jordan 3 revolutionized the footwear industry forever.
Behind The Design: Air Jordan 3 'Cement Grey'
The Air Jordan 3 'Cement Grey' draws inspiration from the original Air Jordan 3 'White Cement' and 'Infrared 23' colorways. It combines a classic white-based leather upper with red accents, featuring signature elephant print detailing in black and charcoal hues. The shoe incorporates cement grey accents throughout, including the upper eye stay, midsole paintwork, and rubber outsoles.
Striking red Jumpman branding appears on the tongue, complemented by black-painted logos in the rear. This fresh take on the Air Jordan 3 silhouette offers a unique blend of familiar design elements and modern color blocking, creating a clean design that honors the shoe's heritage while introducing a fresh aesthetic. The result is a stylish and performance-driven sneaker that pays homage to Michael Jordan's iconic signature line.
With its sleek design and premium materials, the 'Cement Grey' release promises to captivate older fans and new collectors looking for their first pair, solidifying the Air Jordan 3's position as a timeless icon in basketball footwear.
