Adidas, one of the biggest sporting brands in the world, has built a significant name since its creation in 1949. The idea behind this company's beginning was to make shoes that improve the athletic ability of wearers; today, Adidas has grown into an international brand, making more than just athletic products. This article will cover Adidas' history and answer frequently asked questions about the brand.
WHEN WAS ADIDAS FOUNDED?
Adidas was officially founded in 1949 in the small town of Herzogenaurach, Germany. The company started operations under the name "Adi Dassler adidas Sportschuhfabrik" and had 47 employees.
WHO CREATED ADIDAS?
Adidas was created by Adolf "Adi" Dassler, who chose to pursue his dream after experiencing family differences. He began making shoes in his mother's kitchen and then formed the company with his brother Rudolf, who would later create Puma.
WHAT DOES ADIDAS STAND FOR?
The name Adidas comes from combining "Adi" and "Dassler," showing the close link between the brand and its founder's name. "Adi" was the founder's nickname, and he combined it with the first three letters of his surname, showing the importance of the number three for the brand.
WHERE IS ADIDAS HEADQUARTERED?
Adidas' main corporate headquarters are currently in Herzogenaurach, Germany. The company conducts its business from several locations worldwide, such as Portland (USA), Toronto (Canada), and Tokyo (Japan). Additionally, it has offices in Australia and Taiwan, among others, including Spain, which serves as its European base for operations.
WHO OWNS ADIDAS?
Adidas trades publicly on the Frankfurt Stock Exchange and is mainly owned by the holding company Adidas AG. The biggest shareholders are institutional investors and private equity firms, with no single entity holding a majority stake.
HOW MUCH IS ADIDAS WORTH?
In May 2024, Adidas's market capitalization was $43.28 billion, making it the 454th most valuable company by market cap. Market cap indicates a firm's worth and shows the total market value of its outstanding shares.
IS KANYE BACK WITH ADIDAS?
Kanye West, now known as Ye, is no longer a partner with Adidas. Their partnership started in 2013 and was seen as one of the most important footwear endorsement deals between a non-athlete and a sports brand. This relationship came to an end in October 2022.
WHAT ARE ADIDAS' MOST POPULAR SHOES?
Adidas has an extensive catalog of popular shoes across categories such as lifestyle and sports. The Ultraboost, NMD, Samba, Campus 00s, and Gazelle shoe models are some of Adidas' most popular models. Although discontinued, the Yeezy line was among the brand's best-selling collections.
DO ADIDAS SHOES RUN BIG OR SMALL?
Adidas shoes are typically known to fit true to size. However, this might change depending on the particular model and style of the shoe. It is always suggested that you check the sizing chart for each Adidas model before buying to ensure you get a perfect fit.
