NBA Champion Kyrie Irving Announces ANTA KAI 1 ‘Enlightened Warrior’ Release in Partnership with Global Marketplace KICKS CREW

New York City, NY - Following a successful signature shoe debut, NBA star Kyrie Irving and performance footwear brand ANTA will release a new KAI 1 colorway on global marketplace KICKS CREW.

The Dallas Mavericks star invested in KICKS CREW in December 2023 and assumed the role of Chief Community Officer. KICKS CREW is now an additional home for Kyrie Irving’s signature product line, with the ‘Enlightened Warrior’ raffle marking the second release on the global marketplace.

The KAI 1 ‘Enlightened Warrior’ marks the second release of Kyrie Irving’s new signature shoe line and is crafted with an aerodynamic design that mirrors Kyrie’s gravity-defying movements and crossovers. The new ‘Enlightened Warrior’ colorway features inspiration from African American and Indigenous cultures. The predominantly black-and-white design is accented by four vibrant colors that each have their own meaning. Red embodies strength, speed is evoked by yellow, focus is denoted by green, and agility is embodied in purple. 

Designed for peak performance, the KAI 1 showcases the latest cutting-edge technology from ANTA.

Key features include:

• Aerodynamic Upper mirrors Kyrie Irving’s gravity-defying movements and keeps the foot secure during crossovers.
• Forefoot Lockdown Strap offers a customizable fit while ensuring midfoot stability.
• TPU Sidewall works hand in hand with the forefoot lockdown strap to provide extra lockdown support.
• Carbon Fiber Midfoot Plate ensures torsional rigidity to reduce the risk of injury while providing energy return.
• Nitroedge Midsole Cushion offers immediate energy return and comfort for extended play while maintaining a lightweight build.
• Rubber Threaded Outsole inspired by Kyrie Irving’s tribal roots supports smooth heel-to-toe transitions and offers excellent traction for immediate stops.

To celebrate the release of the KAI 1 'Enlightened Warrior,' ANTA and Kyrie Irving partnered with KICKS CREW to be the global launch partner, leveraging the platform’s reputation for offering a borderless shopping experience to consumers worldwide. KICKS CREW differs from other marketplaces by connecting authorized retailers and brands to its global audience, with a large majority from the US.

The ANTA KAI 1 ‘Enlightened Warrior’ will be released via raffle on KICKSCREW.COM for $125 USD. Fans can join the raffle now; winners will be randomly selected and notified on April 12th at 12 PM ET with purchase details.