New York City, NY - Following a successful debut, NBA star Kyrie Irving and performance footwear brand ANTA will release the brand new KAI 1 signature shoe on global marketplace KICKS CREW in celebration of Kyrie Irving’s birthday on March 23rd.
The Dallas Mavericks star invested in KICKS CREW in December 2023 and assumed the role of Chief Community Officer. KICKS CREW is now an additional home for Kyrie Irving’s signature product line, with the ‘Artist On Court’ release marking the first of many launches.
“As I start this new journey with ANTA, it is important that we partner with industry disruptors like KICKS CREW who share my vision of bringing accessibility and affordability to communities and sneaker lovers around the world,” said Kyrie Irving when discussing his birthday release.
The KAI 1 marks the start of Kyrie Irving’s new signature shoe line and is crafted with an aerodynamic design that mirrors Kyrie’s gravity-defying movements and crossovers. The debut ‘Artist On Court’ colorway features inspiration from the principles of Native cultures and weaves together the symbolic significance of the Four Sacred Directions with the psychological and physical effects that colors impact on the body and mind.
Designed for peak performance, the KAI 1 showcases the latest cutting-edge technology from ANTA.
Key features include:
- Aerodynamic Upper mirrors Kyrie Irving’s gravity-defying movements and keeps the foot secure during crossovers.
- Forefoot Lockdown Strap offers a customizable fit while ensuring midfoot stability.
- TPU Sidewall works hand in hand with the forefoot lockdown strap to provide extra lockdown support.
- Carbon Fiber Midfoot Plate ensures torsional rigidity to reduce the risk of injury while providing energy return.
- Nitroedge Midsole Cushion offers immediate energy return and comfort for extended play while maintaining a lightweight build.
- Rubber Threaded Outsole inspired by Kyrie Irving’s tribal roots supports smooth heel-to-toe transitions and offers excellent traction for immediate stops.
To celebrate the release of the KAI 1 'Artist On Court,' ANTA and Kyrie Irving partnered with KICKS CREW to be the global launch partner, leveraging the platform’s reputation for offering a borderless shopping experience to consumers worldwide. KICKS CREW differs from other marketplaces by connecting authorized retailers and brands to its global audience, with a large majority from the US.
The ANTA KAI 1 ‘Artist On Court’ will be released at 11:00 AM CT on March 23rd, 2024, on KICKSCREW.COM for $125 USD. Fans can sign up on the KAI 1 event page to receive exclusive access to the launch one hour before the public release.
