New York City, NY - Following an NBA championship win, Aaron Gordon and emerging performance footwear brand 361° have announced the launch of their fourth signature shoe, the AG4, on August 25th, 2023.
The AG4 will be released in six colorways that reflect Aaron Gordon’s life and interests and will be available exclusively on KICKS CREW and 361usa.com for $100 USD.
The Denver Nuggets star signed a long-term partnership with performance footwear brand 361° in 2020, and they have since released three signature shoes. The partnership is focused on expanding the brand globally and promoting its “One Degree Beyond” mentality, encouraging youth to devote themselves to the game of basketball.
"From my childhood dream of playing in the NBA to standing as a champion, and today, revealing my new AG4 signature shoe is a testament to the power of persistence and a surreal moment for me," said Aaron Gordon when reflecting on his new shoe. "Working alongside the 361° team has been an incredible experience. Their dedication and creativity have genuinely elevated the AG4 to new heights, and we are excited to share it with everyone."
Ahead of the upcoming NBA season, the AG4 will debut in six colorways that take inspiration from important aspects of Aaron Gordon’s life. The AG4 "Someday" introduces a captivating colorway inspired by Aaron Gordon's journey and dream of being a professional basketball player. This personal anecdote was taken from a childhood painting Gordon created where he wrote, “Someday I’ll be a pro basketball player.” The “Ice Blade” design pays homage to Aaron’s mother, a figure skater, while the “Jimi” and “Be Water” colorways are inspired by his idols, Jimi Hendrix and Bruce Lee. The “Self-Reflection” colorway draws inspiration from a popular social media post by Aaron, and the “Renew With One Degree Beyond” colorway combines traditional woven patterns from 361° representing good fortune for Aaron and every wearer.
Crafted to outperform, the AG4 showcases the latest performance technology from 361°.
Key features include:
In honor of the AG4 unveiling, 361° and Aaron Gordon have collaborated with KICKS CREW as the exclusive global launch partner, harnessing the platform's esteemed reputation for delivering a borderless shopping experience to consumers across the globe. KICKS CREW sets itself apart by seamlessly connecting verified retailers and brands to its diverse worldwide audience, with a dominant presence in the US.The AG4 will be released at 11am ET / 8am PT on August 25th, 2023, exclusively on KICKSCREW.COM and 361usa.com for $100 USD.