KICKS CREW Announces Partnership With Performance Basketball Brand EQLZ

New York City, NY - KICKS CREW, the premier global digital platform for sneakers, apparel, collectibles, and exclusive athlete launches, is excited to reveal its official partnership with the internationally recognized basketball brand EQLZ.

Founded in 2018, EQLZ is an innovative brand created for the next generation of hoopers. With a diverse team spanning three continents, EQLZ is dedicated to spreading passion for the game, breaking cultural barriers, and providing equal opportunities for young athletes worldwide. Leading the design of their performance footwear is Aaron Cooper, an acclaimed design and innovation pioneer known for his groundbreaking work at Nike, where he crafted iconic basketball sneakers for the game’s greatest athletes.

“We’re thrilled to partner with KICKS CREW in reimagining the sneaker creation and shopping experience for millions of sports enthusiasts worldwide. Our sneakers probably won’t change the world, but we hope that people who wear them will,” said EQLZ Co-Founder Yi Jiang.

Through this collaboration, KICKS CREW becomes the exclusive global platform for launching EQLZ products. This partnership expands EQLZ’s global presence, offering millions of KICKS CREW users effortless access to EQLZ. It also reinforces KICKS CREW’s position as a key partner for brands seeking international growth and expansion.

"This partnership with EQLZ marks an exciting new chapter for KICKS CREW. Together, we’re creating a platform that not only celebrates performance but also nurtures the growth of basketball talent on a global scale. We’re excited to bring EQLZ’s groundbreaking products to our millions of users around the world," said KICKS CREW COO Ross Adrian Yip.

KICKS CREW and EQLZ are celebrating their new partnership by launching the highly anticipated EQLZ 360 and 247 collaboration with Jordan Lewis, also known as JLEW. Renowned for his shifty playmaking, Lewis personifies the "Be Different" ethos with every move. While countless athletes chase NBA dreams, JLEW's unique journey has taken him across oceans, demonstrating that basketball excellence transcends borders. The distinctive blue and white colorway honors his signature "Shifty" style, capturing the unpredictability and authenticity of his game from American gyms and Asian courts to European blacktops. Gem blue accents not only represent his favorite color but also symbolize the fluidity and creativity that has earned him global recognition.

The EQLZ x JLEW 360 and 247 will be released at 11 AM ET / 8 AM PT on April 5, 2025, exclusively on KICKSCREW.COM and EQLZ.com for $130 USD and $150 USD. A giveaway will also be held for the release, and entry can be gained by signing up on the KICKS CREW event page.