Eminem’s Exclusive Super Bowl Air Jordan 3 Surfaces

Eminem may have retired his “Slim Shady” persona, but his presence in sneaker culture and partnership with Jordan Brand is far from over. His legacy in footwear—already cemented by iconic collaborations on the Air Jordan 4 and 2 —took a new turn during his appearance at the 2022 Super Bowl halftime show. There, he debuted a never-before-seen Air Jordan 3 PE, which has now re-emerged thanks to English Sole. Though visually reminiscent of the classic 'Fire Red' colorway, this exclusive pair sets itself apart with personal touches tied directly to Eminem’s music career and brand identity.

Custom elements include a split logo setup on the tongues—one bearing the Jumpman, the other showcasing his backward “E” symbol. On the heels, the phrase “Hi My Name Is” nods to his breakout hit, while the inside tongues spotlight “Shady Records” branding on one shoe and the Jason Mask on the other. This particular pair features matching black heel tabs, unlike the mismatched version Eminem wore during his halftime set. According to English Sole, both black and white versions of the shoe were produced, hinting that the pair worn on stage was a one-of-one combination.